Customer Journey

Learn how to identify customer's needs on point! 

This two day course offers you the opportunity to dive into the process of how to understand and map the Customer Journey to design products and services your customers actually need. A Customer Journey helps companies to present the extensive "journey" of the customer through the purchase and decision process. Touchpoints and communication channels are listed and an overview is drawn up with whom the customer communicates within the company. The goal is to make the customer's "journey" smooth, identify “pain points” and create an experience to ultimately increase customer satisfaction and build an intensive, long-term customer relationship. The Customer Journey also helps to query and optimize existing internal processes.


In this course you will learn how to analyse the steps a customer undertakes in relation to a product and how to map it in a structured manner. You will apply human-centered design principles and learn helpful tools and frameworks to help you better understand your customer’s needs and interaction with your product/service.

You'll walk away having...

  • User Centricity: Gained skills in user research and user centricity

  • Customer Journey: Gained a deep understanding of the customer journey process and how to apply it

  • Insights: Learned how to take the right insights out of user research

This is the ideal course for you if you...

  • Human-centered design: Are a professional interested in bringing human-centered design techniques into your company

  • Ethnographic Research: Want to learn more about ethnographic research techniques

  • Comfort Zone: Are comfortable getting out of your comfort zone

Included in the price are the...

  • Certificate of absolving the Customer Journey Course

  • Training and hands-on feedback

  • Documentation and learning materials

  • Food and Drinks

Excluded in the price are the...

  • Travel Costs

  • Accommodation


10-15 people


2 days






Dates 2019 will

be published soon.


St. Gallen


CHF 1,200

per participant

The course will start at 9 am on the first day and end at 6 pm. We will give hands-on feedback based on each individual’s performance to guarantee learning success. The learning materials and hands-on tools are provided after the workshop to ensure that you can apply the learned techniques in your daily routine immediately. Included in the price are the training, documentation and learning materials. This course is facilitated in English and German on the respective dates. 

Save your spot & book now:

15 Jul 2018


Customer Journey

Analyse the experiences of your customer and align your organization.

17 Jul 2018

Customer Journey

Analyse the experiences of your customer and align your organization.

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We bring the power of Design Thinking to your team! 

We offer customized trainings for teams in organizations in all areas of innovation. For example, in a Design Thinking training, your team learns the Design Thinking methodology and apply it to a real life case study. We can prepare a case study independent from your organization or work on a challenge from your company. In a Business Model Innovation training, your team will create new innovative Business Models for one of your products - and immediately test them with real users. Contact us for more information!

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