Introduction into Field Research
Learn the basics of human-centered design!
This one day course offers you the opportunity to dive into real-life field research to identify the needs of the users around one specific real life challenge. You will learn the basics of qualitative and ethnographic research both theoretically and applied in real life. You will conduct needfinding interviews and will transcribe the findings in a structured process which will help you to identify the main insights.
You'll walk away having...
User Centricity: Gained skills in user research and user centricity
Stakeholder Analysis: Conducted a structured Stakeholder Analysis
Planning: Planned and selected interview partners based on different sampling techniques
Field Research: Prepared interviews and field research activities keeping in mind fields such as marketing and legal
Ethics: Learned about the ethics of field research
Question Guides: Set up questions guides for interviews and observations
Interviews: Conducted professional interviews
Transcription: Transcribed your findings in the field research activities
Data Analysis: Learned and applied basics of analyzing field research data
Empathy: Immersed yourself in a different mindset and practiced empathy skills
User research: Learned how to approach user research and how to ask the right questions
This is the ideal course for you if you...
Human-centered Design: Are interested in bringing human-centered design techniques into your company
Ethnographic Research: Want to learn more about ethnographic research techniques
Comfort Zone: Are comfortable getting out of your comfort zone
Included in the price are...
A certificate of absolving the Field Research Introduction Course
The training and hands-on feedback
The documentation and learning materials
The training location and food and drinks
A global network of human-centered design enthusiasts
7.3. & 9.8.2018
8.3. & 8.8.2018
Dates 2019 will
be published soon.
Excluded in the price are the...
This course will start at 9 am on the first day and end at 6 pm. We will give hands-on feedback based on each individual’s performance to guarantee learning success. The learning materials and hands-on tools are provided after the workshop to ensure that you can apply the learned techniques in your daily routine immediately. Included in the price are the training, documentation and learning materials. We provide this course in both English and German at the respective dates.
Save your spot & book now:
We bring the power of Design Thinking to your team!
We offer customized trainings for teams in organizations in all areas of innovation. For example, in a Design Thinking training, your team learns the Design Thinking methodology and apply it to a real life case study. We can prepare a case study independent from your organization or work on a challenge from your company. In a Business Model Innovation training, your team will create new innovative Business Models for one of your products - and immediately test them with real users. Contact us for more information!