Masterclass Field Research

Become a hero in understanding user needs! 

This two day course offers you the opportunity to deepen your learnings from the Introduction into Field Research by applying learned field research techniques to a real life challenge. You will learn different ethnographic research techniques and will actively engage in both interviewing and observation during the course. You will create your own effective interview guide and will interview two to three different users on the given challenge. On day two, you will learn how to analyze your findings out of the interview in a structured manner to gain the best insights out of the field research.

You'll walk away having...

  • Needfinding & Synthesis: Internalized needfinding and synthesizing techniques

  • Interviews: Prepare and conduct interviews to identify user needs

  • Ethnographic Research: Learned the principles of ethnographic research

  • Insights: Identified behavioral patterns and insights from the field research

  • Translation: Translate findings for colleagues from other fields

This is the ideal course for you if you...

  • User Research: Want to build up your basic skills in user research

  • Expert: Are interested in being an expert in conducting user research effectively

  • Mindset: Want to become curious, open-minded and a good listener

Included in the price are the...

  • Certificate of absolving the Field Research Masterclass

  • Training and hands-on feedback

  • Documentation and learning materials

  • Food and Drinks

Size

10-15 people

Length

2 days

Language

German /
English

Dates 2019 will

be published soon.

Location

St. Gallen

Cost

CHF 1,200 per participant

Excluded in the price are the...

  • Travel Costs

  • Accommodation

We will give hands-on feedback based on each individual’s performance to guarantee learning success. The learning materials and hands-on tools are provided after the workshop to ensure that you can apply the learned techniques in your daily routine immediately. Included in the price are the training, documentation and learning materials. This course will be facilitated in English only. 

Save your spot & book now:

08 May 2018

Masterclass Field Research

An intensive training in human-centric research methods.

03 Oct 2018

Masterclass Field Research

An intensive training in human-centric research methods.

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